The 99/1 Rule, WOM, and Your Best Effort

One of my Facebook groups is discussing The Red Pen of Doom’s article “The Twitter, it is NOT for selling books.” The author, @speechwriterguy, posits an important point: “Twitter isn’t built to sell books. Or anything else.” I agree. His post, which is long, analyzes a range of variables in terms of mass media, name recognition, numbers of followers, etc., and arrives at a very challenging conclusion: “The new...

Beat Your Muse with a Club

Inc. magazine has an interesting profile of the CEO of the country’s largest independent advertising agency in its November issue. Here’s what the reporter took away: Creativity doesn’t need a muse. It needs a drill sergeant. The article is good – worth reading – but doesn’t actually spend much time going into the counterintuitive nature of that headline (my thoughts on the...

Bum Glue

In her craft book Write Away: One Novelist’s Approach to Fiction and the Writing Life, Elizabeth George spends an entire chapter on the value of what she calls “bum glue.” She defines it as that which keeps one’s bottom firmly attached to the chair in which one sits while writing. Although bum glue goes by many different names, the vast majority of successful authors confirm – or, at least, confess – it’s the...

Interesting Times and Heavy Lifting

A college friend who is an avid reader and married to another college friend and avid writer sent this story to me with this note: “Interesting times ahead.” Big Six publishers decline to renew contract with Amazon over unfavorable terms He, several friends, and I engaged in some commentary on the article. Here’s an edited/condensed version of my thoughts: Isn’t that an old Chinese curse – interesting times?...

Killing clichés

One rule writers learn early is to kill clichés. To prove the point, I will define my terms with a tired trope of the copywriter: cli·ché  /klēˈSHā/ Noun: A phrase or opinion that is overused and betrays a lack of original thought. A very predictable or unoriginal thing or person. If anyone asks why writers should eliminate clichés from their work, the answer is usually brief, to the point, and wrong:...

Story Masters and Hammer Heads

A couple of years ago, I spent a valuable weekend at a writing workshop, Story Masters, with three terrific authors who are also outstanding teachers: James Scott Bell is a novelist and Writer’s Digest favorite. Donald Maass is a literary agent and author of several outstanding craft books. Christopher Vogler is a story consultant and Hollywood icon for his work interpreting, among other things, Joseph Campbell’s...

10,000 Hours

In Malcolm Gladwell’s book, Outliers: The Story of Success, he details the concept of the 10,000-hour rule. That’s a reasonably well-accepted theory that to become thoroughly proficient at something, a person needs to practice for about 10,000 hours. Gladwell’s most famous examples include the Beatles and Bill Gates. Prodigies — the exceptions who prove the rule — are popularly known. However, they...

News flash: Economics applies to publishing, too!

Virginia Postrel has a great article on publishing and Amazon’s new lending library (which works sort of like Netflix for e-books) that’s worth reading in its entirety: click here to read it.Here’s the most important takeaway: A former publishing executive recently told me he simply didn’t believe that “if I really want a book for $9.95 I don’t also want it for $10.95 or $12.95.” People in...